![]() The important thing to keep in mind though: Google doesn’t always show the description you create. Ultimately, both terms mean the same thing.Įvery page on your website, including your homepage, should have a description for potential visitors (and search engines) to read. Some people may also refer to homepage meta description as the site SEO description, and those of other pages as page meta descriptions. ![]() The terms “meta description” and “SEO description” can be used interchangeably they mean the same thing. What’s the difference between a meta description and an SEO description? So here are the answers to some commonly asked questions. Ultimately, to write good meta descriptions, you need an accurate understanding of what they are, what they do, and why they’re important. And don’t miss the CTA: “Join the conversation.” Frequently Asked Questions In case you ever wondered what people do on Twitter, their meta description has all the deets. It calculates the number of characters in your description and checks that your keyword is included, for example. Yoast won’t know how well-written or conversational your description is, but it will check the measurable parameters for SEO. A popular analyzer is the Yoast SEO plugin - available to WordPress users. When you’re all done and almost satisfied with your description, run it through an analyzer tool to ensure it meets all your targets. CTAs like “Learn more in this post,” “Call 123456789 to learn more,” and “Shop directly on our website” will ensure that readers know exactly what to do. You might think readers will know exactly what to do with your article’s link in the SERPs, but these things aren’t always clear when readers are swarmed by search results. Add a call to actionĪ CTA tells readers what to do. Perhaps one sentence can even fill two roles if you’re skilled enough. One to highlight the problem, one to highlight your solution, and one short call to action. You can try allocating roles to each sentence of the description. So if you write too much text, all your hard work will have been for nothing, because it will be fragmented with forlorn ellipses at the end. Search engines can only show a maximum of 160 characters. Selling your long-form article or beloved product in less than 160 characters can seem like an uphill battle, but it is certainly possible - and vital. Show them you understand what they need and, more importantly, that your content will fill that need. That will only hurt your site’s rankings. ![]() There’s no need to mention the keyword multiple times unnecessarily. Yes, you can do both! How? By sounding conversational even while ensuring that your target keyword - or at least part of it - fits into the 2-3 sentences of your description. On the other hand, for pages with lower SEO rankings, you might see value in adding a description that gets readers’ attention. Some of your content may be ranking as featured snippets, in which case you might want to leave them as they are in the meantime. That way, you know what you’re working with and what needs changing. ![]() You’ve decided to use a generator tool like Jasper, but before you start crafting away, it would help to see what your current content looks like on SERPs. Analyze your current content and how it displays on SERPs Here are five tips to get you on the right path. It’s still important to know the best practices so that you can choose the best descriptions and make any edits needed when using Jasper or another generator tool. But you shouldn’t rely on them altogether. How to write a meta description that gets clicksĪs the examples show, generators can be a quick and effective way to write good meta descriptions. While Google doesn’t judge sites by the way their descriptions read, it does determine reputable sites by click-through rate (CTR) to a page from the SERP. Good meta descriptions indirectly improve page rankings and SEO through clicks.It seems like a small thing, but it can hurt your brand and click-through rate when your SERP snippet is disorganized and unhelpful. Pages with meta descriptions look tidier on SERPs.It’s your 5-second pitch to potential readers. Your meta description is essentially your ad copy.Here are three reasons meta descriptions matter: While the quality of your SEO description isn’t a direct ranking factor, it can indirectly impact your organic traffic and rankings. It digests the information provided and uses its bank of knowledge to create a description that matches the specifications - even adding an urgent CTA (as you’ll see, this is pretty important)! Why do meta descriptions matter? Notice that Jasper highlights the keyword, which in this case includes the company’s location and expertise.
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